{"id":360,"date":"2023-05-21T00:00:00","date_gmt":"2023-05-21T00:00:00","guid":{"rendered":"https:\/\/golfduvieuxvillage.ca\/?p=360"},"modified":"2023-05-05T23:35:27","modified_gmt":"2023-05-05T23:35:27","slug":"should-you-use-seo-or-google-ads","status":"publish","type":"post","link":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/","title":{"rendered":"Should You Use SEO or Google Ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re an online entrepreneur or businessman who has often pondered whether Google Ads or SEO is the best way to grow your business and broaden your online visibility, you&#8217;re not alone. Many companies don&#8217;t know what strategy can provide the best results when planning their marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll look at the pros and cons of SEO and Google ads and discuss how they work to help you choose which strategy will be effective for your business.<\/span><\/p>\n<h2><strong>What is Google Ads and How Does It Work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads, previously Google Adwords, is an advertising platform marketers utilize to place their ads in Google products, Google Search Results Pages (SERPs), and thousands of websites in the AdWords program as publishers. It is a pay-per-click (PPC) platform that helps marketers reach interested leads. PPC ads usually appear in search ads, local services ads, Google shopping ads, and <\/span><strong><a href='https:\/\/torapathdigitalmarketing.com\/our-service\/targeted-display-ads\/'>retargeting display ads<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The PPC system makes Google Ads more affordable than standard marketing approaches like newspaper ads, television, and radio, as you only pay when users click your ad. The whole Google Ads system works like a big auction where marketers compete for available advertising places and bid for keywords they want to utilize for their ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to use Google Ads to your advantage and its full potential, you may work with digital companies that offer search engine marketing. You may <\/span><strong><a href='https:\/\/torapathdigitalmarketing.com\/our-service\/search-engine-marketing\/'>click here now<\/a> <\/strong><span style=\"font-weight: 400;\">to see their list of services.<\/span><\/p>\n<h3><strong>Pros:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lets you set hours you wish to show specific keywords or phrases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get shown in the top 5 website results or the top of the first page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creates custom remarketing lists to show display ads to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lets you track conversions and leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drives customers to a specific landing page.<\/span><\/li>\n<\/ul>\n<h3><strong>Cons:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Might take time to get the right keywords to use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be expensive over time compared to SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not a long-term solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only uses 1 website or domain per account.<\/span><\/li>\n<\/ul>\n<h2><strong>What is SEO and How Does It Work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">SEO, or Search Engine Optimization, involves optimizing site conversions and improving a website&#8217;s visibility to search engines and its users through engaging content. This works best for individuals who want to bring in a consistent, stable flow of traffic over time to boost their brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, it&#8217;s vital to ensure your website is search engine friendly, fully responsive on various screen sizes, functional, fast, and has unique content that provides a comfortable experience to end users. Investing in SEO can be fulfilling if you are a marketer with enough time and is willing to play the long game. Hiring a professional <\/span><strong><a href='https:\/\/torapathdigitalmarketing.com\/our-service\/search-engine-optimization\/'>SEO agency in Baton Rouge, LA<\/a><\/strong><span style=\"font-weight: 400;\">, can help your organization grow even more and give you an edge over competitors.<\/span><\/p>\n<h3><strong>Pros:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No need to pay for clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides organic traffic, resulting in lower abandonment rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google and search engines prefer optimized websites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s a reliable long-term option for higher Google ranking.<\/span><\/li>\n<\/ul>\n<h3><strong>Cons:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">May take three to six months of work to see improvements in ranking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requires time and long-term investment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You might not often see immediate returns or outcomes, unlike Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ongoing efforts are needed to maintain higher rankings.<\/span><\/li>\n<\/ul>\n<h2><strong>The Verdict<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With the details we&#8217;ve provided, you may see that Google Ads and SEO differ quite a bit and offer different benefits for specific types of campaigns. These marketing techniques are not competitors but efficient tools you can use in your digital marketing arsenal. Google Ads may look promising if you want fast traffic. However, you will need SEO for sustainable and long-term online success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an online entrepreneur or businessman who has often pondered whether Google Ads or SEO is the best way to grow your business and broaden your online visibility, you&#8217;re not alone. Many companies don&#8217;t know what strategy can provide the best results when planning their marketing campaigns. In this blog post, we&#8217;ll look at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should You Use SEO or Google Ads? | Lifestyle Travel and Sports Village<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/\"},\"author\":{\"name\":\"Jim\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#\/schema\/person\/ab0d6fc88054ed340b5359e4d70b06cf\"},\"headline\":\"Should You Use SEO or Google Ads?\",\"datePublished\":\"2023-05-21T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/\"},\"wordCount\":605,\"publisher\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/\",\"url\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/\",\"name\":\"Should You Use SEO or Google Ads? | Lifestyle Travel and Sports Village\",\"isPartOf\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg\",\"datePublished\":\"2023-05-21T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage\",\"url\":\"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg\",\"contentUrl\":\"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg\",\"width\":500,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/golfduvieuxvillage.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Should You Use SEO or Google Ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#website\",\"url\":\"https:\/\/golfduvieuxvillage.ca\/\",\"name\":\"Lifestyle Travel and Sports Village\",\"description\":\"Your One Stop Info Site\",\"publisher\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/golfduvieuxvillage.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#organization\",\"name\":\"Lifestyle Travel and Sports Village\",\"url\":\"https:\/\/golfduvieuxvillage.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2022\/03\/golf.png\",\"contentUrl\":\"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2022\/03\/golf.png\",\"width\":182,\"height\":70,\"caption\":\"Lifestyle Travel and Sports Village\"},\"image\":{\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/golfduvieuxvillage.ca\/#\/schema\/person\/ab0d6fc88054ed340b5359e4d70b06cf\",\"name\":\"Jim\",\"sameAs\":[\"https:\/\/golfduvieuxvillage.ca\"],\"url\":\"https:\/\/golfduvieuxvillage.ca\/author\/golfduvieuxvill\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should You Use SEO or Google Ads? | Lifestyle Travel and Sports Village","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/","twitter_misc":{"Written by":"Jim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#article","isPartOf":{"@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/"},"author":{"name":"Jim","@id":"https:\/\/golfduvieuxvillage.ca\/#\/schema\/person\/ab0d6fc88054ed340b5359e4d70b06cf"},"headline":"Should You Use SEO or Google Ads?","datePublished":"2023-05-21T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/"},"wordCount":605,"publisher":{"@id":"https:\/\/golfduvieuxvillage.ca\/#organization"},"image":{"@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/","url":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/","name":"Should You Use SEO or Google Ads? | Lifestyle Travel and Sports Village","isPartOf":{"@id":"https:\/\/golfduvieuxvillage.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg","datePublished":"2023-05-21T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#primaryimage","url":"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg","contentUrl":"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2023\/05\/sales-funnel.jpeg","width":500,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/golfduvieuxvillage.ca\/should-you-use-seo-or-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/golfduvieuxvillage.ca\/"},{"@type":"ListItem","position":2,"name":"Should You Use SEO or Google Ads?"}]},{"@type":"WebSite","@id":"https:\/\/golfduvieuxvillage.ca\/#website","url":"https:\/\/golfduvieuxvillage.ca\/","name":"Lifestyle Travel and Sports Village","description":"Your One Stop Info Site","publisher":{"@id":"https:\/\/golfduvieuxvillage.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/golfduvieuxvillage.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/golfduvieuxvillage.ca\/#organization","name":"Lifestyle Travel and Sports Village","url":"https:\/\/golfduvieuxvillage.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/golfduvieuxvillage.ca\/#\/schema\/logo\/image\/","url":"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2022\/03\/golf.png","contentUrl":"https:\/\/golfduvieuxvillage.ca\/wp-content\/uploads\/2022\/03\/golf.png","width":182,"height":70,"caption":"Lifestyle Travel and Sports Village"},"image":{"@id":"https:\/\/golfduvieuxvillage.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/golfduvieuxvillage.ca\/#\/schema\/person\/ab0d6fc88054ed340b5359e4d70b06cf","name":"Jim","sameAs":["https:\/\/golfduvieuxvillage.ca"],"url":"https:\/\/golfduvieuxvillage.ca\/author\/golfduvieuxvill\/"}]}},"_links":{"self":[{"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":1,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":361,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/posts\/360\/revisions\/361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/media\/359"}],"wp:attachment":[{"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/golfduvieuxvillage.ca\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}